What Are the Best Months for Summer Clothing Sales?

What Are the Best Months for Summer Clothing Sales?

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1. May – Early Bird Deals Start

As temperatures begin to rise, retailers start to roll out their Summer Clothing Sales collections. In May, you’ll find early-season promotions meant to attract shoppers eager for new warm-weather fashion. While prices may not be at their lowest, many stores offer buy-one-get-one (BOGO) deals, bundle discounts, or introductory offers on new arrivals. It's a good time to grab fresh styles before popular sizes sell out.

2. June – Mid-Season Promotions and Flash Sales

By June, the Summer Clothing Sales is in full swing. Retailers often introduce Father’s Day promotions or early summer flash sales to boost mid-season traffic. While prices may still be close to retail, savvy shoppers can find markdowns on spring-summer transitional pieces and last season's stock.

3. July – Peak of Summer Clearance Begins

This is one of the best months to buy summer clothing. By July, many retailers begin preparing for the back-to-school and fall season. This means major markdowns on summer stock to make room for new inventory. Look for up to 40–70% off on summer apparel, especially around Fourth of July sales events.

4. August – Deepest Discounts on Summer Items

August is the golden month for summer clothing deals. As fall collections hit the shelves, stores aggressively reduce summer items. You can find clearance racks overflowing with shorts, tank tops, sundresses, swimwear, and sandals at rock-bottom prices. While selection may be limited in sizes or styles, the savings are unbeatable. This is the perfect time for off-season shopping if you're thinking ahead to next year.

5. September – Final Clearance & End-of-Season Sales

Though technically a fall month, early September still offers clearance deals on summer clothing. Retailers want to clear out all leftover stock, which means you may find additional markdowns layered on top of already reduced prices. Labor Day weekend also brings significant storewide sales, often with extra discounts on clearance items.


Shop Online and Off-Season

Retailers often start their sales online before offering them in-store. Sign up for newsletters and alerts from your favorite brands or shopping platforms to get first access to sales. Shopping off-season—buying summer clothes in fall or winter—can also lead to the best year-round savings.